Stella McCartney has launched its Summer 2024 campaign, the brand’s most sustainable collection to date…
BOSS – Matteo Berrettini in BOSS
Italian Tennis Star Matteo Berrettini wears pieces from his new BOSS collaboration as he paves his way through the season’s top tournaments.
As Italian tennis star Matteo Berrettini heads to the US to round out the season, building on his successes and forging his own path, he will appear wearing pieces from the latest BOSS x MATTEO BERRETTINI collection both on and off court.
Driven by curiosity and determination to do things his way, Matteo truly embodies the BOSS spirit. The collaboration that he has co-created with the brand includes active, performance-driven designs and off-court essentials for sports-inspired looks on relaxed days.
The collection is clean and modern and features the iconic BOSS colors. The accompanying campaign will capture this aesthetic, focusing on the sharp lines and detailed simplicity of the perfect shot.
A BOSS brand ambassador, Matteo captures the spirit and attitude of the brand, inspiring others with his strength of purpose, charisma, and courage. A recent face of the brand’s campaigns, he undeniably represents what it means to be your own BOSS.
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